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Author: Indi Young
Mental Models: Aligning Design Strategy with Human Behavior
One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons More info →
Practical Empathy: For Collaboration and Creativity in Your Work
Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully More info →
